Document Text Content
Gather, Visualize, Analyze Public Opinion to make Intelligent Decisions
InsightsPod analyzes opinions,
sen>ments, emo>ons and
a?tudes of people from social
media. Currently our plaCorm
supports TwiFer, Facebook and
YouTube. We are in the process
of integra>ng Instagram and
Pinterest.
Features
Ø Gathers real >me data from social media sites and conducts sen>ment
analysis.
Ø Opinion can be analyzed based on geographic loca>on.
Ø InsightsPod iden>fies loca>on and other demographics.
Ø Ideal for retailers to determine customers’ intent and buying habits.
Ø Graphical repor>ng.
Ø InsightsPod supports 71 languages.
Ø Add triggers to receive updates.
Poten-al Customers
• Retail/Brands: We help businesses/retailers iden>fy which customer is not
happy in seconds. We help them determine a customer’s intent and buying
habits. Also, we aid retailers and businesses with product development
ideas and go-to market strategies.
• Poli1cs: Through the vast amount of data available across social media, we
can not only help poli>cians to understand what their cons>tuents are
talking about but also to influence people, track voters and get them to
vote.
• Stocks: Investors who predict stock behavior by interpre>ng news and
public sen>ment make beFer trades and informed decisions. InsightsPod
can give an insight into public sen>ment quickly and can aid financial
ins>tu>ons as well as individuals to make sound investment decisions.
Case Study: BREXIT
We conducted sen>ment analysis of more
than half a million tweets before the
Referendum day. 327K tweets were collected
on the day of Referendum on InsightsPod.
103k
(27%)
57k
167k
(51%)
Tweets
Support for Brexit
Remain in the EU
Neutral
Live Feeds – US Presiden-al Elec-on, 2016
• Up un>l 17 th August 2016 we have processed 85 million tweets related to
the US Presiden>al Elec>on.
• The public feed is for media agencies and to showcase to poten>al
customers, the accuracy and capability of InsightsPod plaCorm.
• InsightsPod can help a poten>al poli>cal candidate understand what their
cons>tuents are talking about and also to influence people and track
voters.
Live Feeds – US Presiden-al Elec-on, 2016
Weekly Report: Donald Trump
Weekly Report: Hillary Clinton
5.73% 2.33%
14.4%
31.09%
54.41% Nega>ve
Nega>ve
Neutral
Posi>ve
91.93%
Neutral
Posi>ve
Based on data collected from 10 th - 17 th August 2016
Social Media Ac-vity of Poten-al Customers
2,941,608 Tweets per day
412,320 Tweets per day
12,690,192 Tweets per day
2,878,608 Tweets per day
Based on data collected on 17 th August 2016
Pricing Model for Customers
No. of Impressions
(Monthly Subscription)
Cost
(USD)
0-100,000 $999
100,001-250,000 $1999
250,001-500,000 $2600
500,001-1000,000 $3500
1000,001-2000,000 $5000
*Impression = 1 Facebook comment or 1 Tweet
Applica-ons under development
• Mobile applica>on for shoppers to ask ques>ons about products and
services – our output will be based on opinion of people on social media.
• Analyze and predict crime
InsightsPod founding Team
• Zubair Khan (CEO)
• CEO, Tranchulas – A
mul>na>onal IT Security
Company (10 Years)
• Pursuing MBA from Harvard
• Bachelors in Business IT from
Cur>n University of
Technology, Australia
• Accomplished and result
oriented with proficiency in IT
business management.
Analy>cal exper>se in
overseeing technology
improvement ini>a>ves.
• Anya Rasulova (Director)
• Business Development and
Strategic Partnerships, Google
• Product Marke>ng Manager,
Google
• Strategy Manager, Ebay
• Wharton MBA (Marke>ng and
Opera>ons)
• BA Economics, Brown
University
• Solid career track record in
consul>ng and internet services
250,000
200,000
150,000
100,000
50,000
0
Yearly Expense ($)
PR/Marke>ng
Product Development
Business Development
Indirect cost
TwiFer data acquis>on cost
Live feeds
U>li>es/Office Space
Legal/Compliance
Total Annual Costs = $800k
Sales Forecast
• InsightsPod is pre-revenue
• Es>mated break-even point is between 18 to 24 months
• Sales Target is $4m in 2020
Raising $2.4m at $10m valua-on to scale
• Required Investment is $2.4m for 3 Years ($800k per year) or Minimum
Ticket $1M.
• Use of Proceeds
• Refine sen>ment analysis system – currently 5% false posi>ves
• Hire a PR Firm
• Marke>ng and Sales (American and UK market)
• Office Space in San Francisco and London
Why Invest?
• First Mover
• Efficient
• Experienced Team that knows where to focus
• Good Business
• Subscrip>on Revenue
• High Margins